Blackline was born at the intersection of grit, passion, and relentless ambition.
Founder Jon McKnight spent years working as a professional detailer while attending college as a pre-med student. In the evenings, he studied organic chemistry. In the mornings, he was
washing, correcting, and protecting paint. And behind the scenes, he was quietly building e-commerce stores, sharpening his skills in branding, digital marketing, and user experience.
Eventually, it all clicked.
Jon realized he could combine his deep understanding of detailing, his love of chemistry, and his e-commerce expertise to build a car care brand that broke every mold—and so Blackline was born. What started with one foam cannon in a small apartment is now one of the fastest-growing DTC car care brands in the country.
Blackline isn’t just a business. It’s a statement: that anyone with vision, discipline, and courage can build something that the world remembers.
To become the most iconic direct-to-consumer car care brand in the world—redefining what it means to care for a vehicle. We envision a future where car care is more than a chore—it’s a ritual of pride, performance, and identity. At Blackline, we don’t just make better products. We’re transforming an industry, one customer experience at a time.
Blackline creates high-performance, visually striking car care products engineered for drivers who demand more. Every formula is developed in-house with an obsessive focus on chemistry, design, and real-world results. We maintain complete control over our customer experience by staying 100% direct-to-consumer—allowing us to move faster, connect deeper, and deliver products that people genuinely love to use. No shortcuts. No compromises. Just precision, performance, and pride in every bottle.
Blackline was born at the intersection of grit, passion, and relentless ambition.
Founder Jon McKnight spent years working as a professional detailer while attending college as a pre-med student. In the evenings, he studied organic chemistry. In the mornings, he was
washing, correcting, and protecting paint. And behind the scenes, he was quietly building e-commerce stores, sharpening his skills in branding, digital marketing, and user experience.
Eventually, it all clicked.
Jon realized he could combine his deep understanding of detailing, his love of chemistry, and his e-commerce expertise to build a car care brand that broke every mold—and so Blackline was born. What started with one foam cannon in a small apartment is now one of the fastest-growing DTC car care brands in the country.
Blackline isn’t just a business. It’s a statement: that anyone with vision, discipline, and courage can build something that the world remembers.
To become the most iconic direct-to-consumer car care brand in the world—redefining what it means to care for a vehicle. We envision a future where car care is more than a chore—it’s a ritual of pride, performance, and identity. At Blackline, we don’t just make better products. We’re transforming an industry, one customer experience at a time.
Blackline creates high-performance, visually striking car care products engineered for drivers who demand more. Every formula is developed in-house with an obsessive focus on chemistry, design, and real-world results. We maintain complete control over our customer experience by staying 100% direct-to-consumer—allowing us to move faster, connect deeper, and deliver products that people genuinely love to use. No shortcuts. No compromises. Just precision, performance, and pride in every bottle.
What makes us different?
Jon didn't just dream this up—he lived every part of it. From buffing paint to balancing formulas to scaling brands, he fused his worlds to create something built for performance
and business.
Our products are designed by someone who actually drives high-performance vehicles and understands what it takes to care for them. From pH to shine to sensory finish, they perform where it matters.
We control the chemistry, fragrance, color, and feel—so the end result always hits the
standard.
We’re native to TikTok, designed for the modern customer, and built to turn users into advocates.
No middlemen. No retail delays. We own the process—from product development to
post-purchase emails.
CORE VALUES
Every product must excel in both feel and function—never one at the cost of the other.
We’re always raising the bar—rethinking what’s possible and building what others won’t.
We don’t just sell products—we deliver moments people remember.