From Vision to Legacy - Here’s The Journey Of Blackline
Blackline Orgin
Apartment Days
Blackline began in a cramped 900 sq. ft. apartment, fueled by nothing more than obsession, grit, and Jon’s last $5,000 to his name. What started as late nights developing products, & building out a strategy quickly turned into the first orders being packed by hand and shipped out the front door. With his brother by his side, Jon wasn’t just launching a company—he was proving that with enough determination, a dream can grow from nothing into something unstoppable.
Gaining Traction
First Major Warehouse
After bouncing between a couple of small spaces, 2023 marked a turning point—our first major warehouse. At 8,000 sq. ft., it gave us the room to scale operations, expand inventory, and meet the growing demand. This was when Blackline truly shifted from a startup on the grind to a brand gaining serious traction.
Going Viral
The "Breakthrough" Era
2024 was the year Blackline exploded onto the scene. Virality on TikTok turned us into the #1 automotive brand on the platform and the fastest-growing DTC car care company in the U.S. Every product drop, every creator partnership, and every customer win pushed us further into the spotlight.
Present Day
The Legacy Year
This year is all about momentum and mastery. Blackline isn’t just growing fast—we’re building an unshakable foundation as the industry leader.
From Viral to Vital – 2025 is the year we shift from being “the viral car care brand” to being the essential one—recognized not just for our growth, but for setting the standard in the industry.
Built to Last – With in-house manufacturing, next-level operations, and an expanding product portfolio, we’re proving that Blackline isn’t a trend. It’s the future of car care.
A Personal Thank You
If you’ve made it this far, thank you. Blackline isn’t just a brand—it’s a family built on passion, pride, and people like you who refuse to settle for average. Every order, every unboxing, every message of support has fueled this journey and made it possible to grow from a tiny apartment project into something much bigger.
You’re not just customers—you’re part of the Blackline story. And as we keep building, know that you’re riding shotgun with us.
- Jon McKnight Founder
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