STOCK THE BRAND YOUR CUSTOMERS ALREADY WANT.
WHY RESELL BLACKLINE
Built to sell, priced to profit
Real Margin
Deep wholesale pricing with room to profit at retail, and better per-unit pricing by the case or pallet.
Proven sell-through
A brand 1M+ customers already know, trust, and reorder — product that moves off your shelf.
Easy to stock
Order by the case or pallet, fast one-click reorders, and MAP-protected pricing that defends your margin.
HOW IT WORKS
From application to first order
Tell us about your store and where you sell.
We verify your resale certificate and set your wholesale pricing.
Wholesale pricing shows at checkout — restock anytime, tax-free.
Common Questions
Who qualifies?
Retailers, online sellers, and shops reselling Blackline to customers. Using product on client cars instead? See the Detailers Program.
What kind of pricing and margin?
Deep wholesale pricing with room to profit at retail, and better per-unit costs as you buy by the case or pallet.
Is there a MAP policy?
Yes. Our minimum advertised price policy protects your margin and keeps pricing fair across all resellers.
Do I need a resale certificate?
Yes — we collect it at approval so you can purchase tax-free for resale.
Is there a minimum order?
A $1,000 opening order gets you started, with lower minimums on reorders.
Use Blackline on client cars instead of reselling?
The Detailers Program is built for working detailers buying product to use.